The Fundamental Role of Blogging in Digital Marketing

The Fundamental Role of Blogging in Digital Marketing

Uncover the importance of blogging: a powerful tool that enhances search visibility and propels sales in today’s digital business landscape. Blogging serves as a powerful tool in digital marketing because it boosts search visibility, engages audiences, and drives sales or new clients. Businesses that prioritize blogging are 13x more likely to see positive ROI.

Engage More Customers & Boost Search Visibility With GBP

Engage More Customers & Boost Search Visibility With GBP

GBP offers messaging, automated FAQs and booking features combined with AI to educate people about your business, showcase quality customer service, and build relationships with customers. Messaging, automated FAQs and booking not only helps to engage with customers,...

Why Google Business Profile Is as Important as Your Website

Why Google Business Profile Is as Important as Your Website

There’s no excuse to not have a fast, attractive website that converts. After all, 97% of people say they learn more information about local businesses online than anywhere else. And most of that information comes from queries typed into search engines—more...

Key Findings on How Consumers Use Business Directories to Find You

Key Findings on How Consumers Use Business Directories to Find You

Although it’s important for businesses to have a website, potential customers and clients increasingly check online business databases before making decisions. A whopping 94% of consumers say that they used a business directory, which includes Google, Facebook, Yelp,...

Why Digital Marketing Is Essential for Growing Your Business

Why Digital Marketing Is Essential for Growing Your Business

Having a fast, responsive, and well-designed website is mandatory for businesses who want to compete in today’s competitive marketplace. But a website is just the tip of the iceberg when it comes to having a comprehensive and effective digital marketing strategy....

5 Reasons You Need A Website For Your Small Business

5 Reasons You Need A Website For Your Small Business

Wondering if it's worth the trouble of creating a website for your small business? Considering just relying on Social Media? Well, keep reading for just five reasons a website can benefit your small business. If you already have a website, and are wondering if it's...

Five Ways a Website Redesign Can Bring in New Clients

Five Ways a Website Redesign Can Bring in New Clients

When was the last time your website was redesigned? If the answer is 2016 or earlier, it’s overdue! More than 80 percent of potential clients in the market for professional services, visit websites before making their decisions, and more than 60 percent of people who...

What Is Local SEO?

What Is Local SEO?

While virtually anyone with an internet connection anywhere in the world can access your small business website, it doesn’t make much sense to spend time, money, and energy advertising your services to a global audience. Instead, it’s far better to focus your efforts...

Avoid a Lawsuit by Making Your Website ADA Compliant

Avoid a Lawsuit by Making Your Website ADA Compliant

The Americans with Disabilities Act (ADA) of 1990 helped make the country a more accessible place for people with disabilities. Just as employers and property owners were required to make accommodations, the same is now true for website owners due to the ADA and the...

How to Choose a Digital Marketing Agency for Your Law Firm

How to Choose a Digital Marketing Agency for Your Law Firm

When it comes to reaching potential clients, it’s no longer enough to advertise on television or in phone books and simply wait for potential clients to contact you—now you need a web presence that’s fast, efficient, and designed to convert. And the key to ticking...

What Is HTTPS and Why Does Your Website Need It Now

What Is HTTPS and Why Does Your Website Need It Now

Internet security is more important than ever in 2018. All unsecured websites that use the traditional HTTP communication standard are vulnerable to attacks and breaches, putting data and client information at risk. For many years, eCommerce websites have relied on...

Why You Need a Google-Certified Partner to Manage Your AdWords

Why You Need a Google-Certified Partner to Manage Your AdWords

Google AdWords is by far one of the most effective ways to reach new clients on the web. Because of its broad reach and popularity, it’s more important than ever to have the right team managing your AdWords account—particularly, one that has reached the coveted status...

One Step Ahead of Google’s Latest Local Search Updates

One Step Ahead of Google’s Latest Local Search Updates

Are You Reaching Your Local Search Audience? In late August 2017, Google released a new update to the way it handles local search results. Previously, due to Google’s “Possum” update, some firms and businesses were being beat out of local search results by large...

Benefits of Google AdWords Management

Benefits of Google AdWords Management

Advertising your business online is more effective than ever, but only if its backed by a smart strategy and the right platform. Google AdWords is one of the most popular and effective methods of online advertising in 2017. It’s a pay-per-click service, which means...

Reputation Management: Get as Many Positive Reviews as You Can!

Reputation Management: Get as Many Positive Reviews as You Can!

Get as many positive reviews as you can, NOW! We can't say this enough. The best way to shield your practice from any future negative review, is to have a steady flow of positive reviews, now. Reviews not only help your Search Engine marketing by improving local...

Why Local Search Marketing is Perfect for Your Business

Why Local Search Marketing is Perfect for Your Business

Studies show that around 80 percent of people use search engines when they’re looking for local businesses. That’s why it’s more vital than ever to have a strong local marketing strategy for your business. If Google recognizes your business as being one of the top in...

How to Improve Your Mobile Search Visibility

How to Improve Your Mobile Search Visibility

The Growing Demand of Local Search Local search is quickly becoming 1st priority in internet marketing. (Revised: 03/15/2019)  Up to 70% of all web traffic now comes from mobile devices. About 86% of potential new clients search for your business on Google, and about...

A Hands-On Approach to SEO Still Gets the Best Results

A Hands-On Approach to SEO Still Gets the Best Results

Automation is rapidly transforming the workplace and the world itself. Manufactured goods have long been created faster and more efficiently with machine-operated assembly lines and even advanced robots, and the digital world is quickly seeing the fruits of automated...

Dealing with Negative Reviews

Dealing with Negative Reviews

Respond to Reviews Positive reviews provide valuable feedback and builds trust. Occasionally you may be faced with dealing with a negative review. Initially the best way to handle this is to respond immediately. It's rarely a good idea to ignore negative reviews. When...