Having a fast, responsive, and well-designed website is mandatory for businesses who want to compete in today’s competitive marketplace. But a website is just the tip of the iceberg when it comes to having a comprehensive and effective digital marketing strategy.

Connecting with current, potential, and repeat clients is more important than ever, and doing so requires taking an active role in your business’s web presence. And at Big Light Digital, designing, building, promoting, managing, and optimizing all things digital marketing is our forte.

4 Reasons to Increase Your Investment in Digital Marketing

Put simply, digital marketing is any marketing strategy that reaches potential clients and customers through the internet and electronic devices such as computers, laptops, smartphones, and tablets. It includes everything from search engine optimization and paid ads to social media posts and reputation management strategies.

If you’re still on the fence about increasing your digital marketing budget—or getting started in the first place—here are four reasons to dive in in 2020:

1. It levels the playing field
The internet is a free marketplace where every business can reach wide range of potential customers if their websites and marketing strategies are optimized. In fact, it’s not uncommon for small start-ups to dethrone large, decades-old monopolies by utilizing smart and efficiency digital marketing tactics. Regardless of your business’s size or age, investing in your web presence can help you close the gap with your biggest competitors and even surpass them.

2. It’s cost effective
Traditional advertising is expensive. Whether you’re buying television ads, billboards, magazine and newspaper space, or even bus wraps, you’re competing for limited space in a saturated market—and that means high costs. Digital marketing is different. With more and more consumers beginning their searches online, you can avoid high costs while specifically targeting the clients you want to connect with.

3. It’s easy to track
Another downside to traditional advertising is its “shot in the dark” approach. Previously, businesses had to ask clients directly how they heard about them. That meant it was difficult to find out how well billboards, television commercials, and newspaper advertisements were working. With digital marketing, all of the relevant data is easily compiled, tracked, and analyzed. With our help, you can quickly determine which strategies are working and which need to be reconfigured.

4. It’s the future of marketing
Americans spend around 24 hours per week online. In 2000, they spent less than 10 hours on the web weekly. As people spend more and more time browsing the internet—and less time watching television and reading periodicals—the value of digital marketing will continue to increase significantly. In addition, businesses are projected to spend more than double the amount of money annually on online ads in 2021 compared to 2016.

Every aspect of digital marketing is important. Just having a website isn’t enough to attract the clients needed to grow your business or to overtake your competitors. You need a web presence that’s fully optimized and geared towards increasing client trust and engagement, while also being conversion focused. That’s why it’s so important to have an experienced and dedicated digital marketing team handling every aspect of your business’s online strategy.

Why Big Light Digital?

At Big Light Digital, our suite of services targets every important aspect of cost-effective and results-oriented digital marketing campaigns. In addition to building and managing websites, we help clients with search engine visibility, reach desired customers through paid ads and social media, improve their reputations by managing and monitoring their online reviews, and stay connected to their audiences through targeted email campaigns.

Don’t get left behind in this changing and ever-evolving marketplace. Contact us today and let our digital marketing experts go to work for you.

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