When it comes to reaching potential clients in 2019, it’s no longer enough to advertise on television or in phone books and simply wait for potential clients to contact you—now you need a web presence that’s fast, efficient, and designed to convert. And the key to ticking those boxes is working with a digital marketing agency that understands the unique needs of law firms like yours.
4 Things to Look for When Hiring a Digital Marketing Agency
With so many digital agencies out there, how can you find out which one is right for your firm?
First, it’s important to identify a few key features of your law firm. How big is it? Who is your target audience? What goals do you have in mind for digital marketing? The answers to those questions can change many aspects of your law firm’s web presence, and the more information you’re able to provide, the better your results may be.
After you’ve identified your needs, you can begin searching for the ideal agency to grow your law firm. The best agencies will have the following attributes:
1. They have a proven track record of success with other law firms—Creating successful websites for other businesses and other industries is always a positive sign, but law firm advertising must abide by certain restrictions. In addition, it’s often a crowded market, and that means technical proficiency and knowledge of SEO best-practices are a must in order to stand out. A portfolio that includes other law firms is a great indicator that the agency in question will be able to understand your firm’s unique needs.
2. They have the capacity to meet all of your firm’s needs—It’s one thing to understand your needs—it’s another thing to meet them. Truly effective law firm websites must bring the total package when it comes to web presence. That means robust and attractive design, compelling content, engaging email campaigns, savvy and cost-effective Google Ad campaigns, and a knack for beating the competition in local search results.
3. They have data and testimonials on hand that display results—Digital marketing agencies can boost factors like online reviews, ratings, and testimonials for websites, but those don’t always add up to new cases and an improved bottom line. Agencies that truly understand the process of building and maintaining law firm websites will have data and client testimonials on hand to show you how they can improve your practice, including total lead increases, improved search rankings, increased ROI for pay-per-click advertisements, and more phone calls.
4. They have transparent processes and fast response times—When you put your law firm’s web presence in the hands of a digital marketing agency, you expect to know what you’re getting for your money and to get answers to your questions fast. That means they should present a clear and specific plan for building or improving your web presence, give you access to performance results and analysis, and create strategy sessions to help you identify current and future opportunities.
In addition to those factors, it’s also important to feel comfortable with the people who will be building your law firm’s digital presence. Taking the time to get to know your law firm, your culture, your commitment to clients, and your long-term goals can elevate a good web-based marketing strategy to a great one.
No Contracts, No Long-Term Requirements, and No Surprise Fees—That’s Us.
At Big Light Digital, we believe in making sure our clients stay with us because of the results we generate for them—not because of stifling contracts or expensive cancellation fees. When you choose us to build and manage your digital marketing efforts, you’ll never have to sign a contract. You’ll also never have to agree to any long-term commitments. Our fees are month-to-month, and if you’re unhappy with our work, you can cancel at any time with a 30-day notice.
Your law firm deserves a robust digital marketing strategy, and you don’t have to jump through hoops to make it happen. Our individualized and efficient approach for building campaigns for small and mid-size firms like yours means lower upfront costs, faster turnaround times, and proven results. Contact us today at (615) 538-8254 to find out how we can help you transform your web presence.