Local Search Marketing & Google My Business

There’s no excuse to not have a fast, attractive website that converts. After all, 97% of people say they learn more information about local businesses online than anywhere else. And most of that information comes from queries typed into search engines—more specifically, Google. In fact, Google holds 90% of the internet search engine market share.

In addition to analyzing search terms to deliver the most accurate results to users, Google also maintains its own directory of businesses called Google My Business, or GMB. This directory includes a wealth of information about businesses, including their names, industries, addresses, hours, phone numbers, their website URLs, driving directions, user reviews, photos, frequently asked questions, popular times, live crowd updates, and more.